I was recently CC’d on an outgoing email to one of our customers from one of our skilled design team members. Each of our designers not only possess an eye for great design and command of cinema quality animation tools, they also have acquired great knowledge in the most effective approach to many display situations. In this case the designer relays to a new customer the basic fundamental strategy with digital signage content development.

“When working with a video that is slim in duration, as most content for Digital Signage is and should be, keep this in mind: it’s better to keep it as short and sweet as possible (only hitting the high points).  The more detailed the content is, the more difficult it is for the viewer to read, hear, and process what they are seeing on the screen.  Even if you are hoping that viewers will get the idea through repetition over multiple viewings, the content should still be economical in the sense that it conveys only the necessary amount of information.  Simplicity is key in digital signage.  In fact, most digital signage only attempts to get across one strong idea and then brings it home with a call to action.  If the content is something you will be using to present to potential clients in a setting other than digital signage, than we have some more leeway.”

Feel free to contact any of our team members anytime. They are a wealth of knowledge and are ready to help out whatever the circumstance. 260-969-1020 or sales@bluepony.com