Remembering 9/11

As a graphic designer, I jump at the chance to work on projects that hold special meaning. So when I was assigned to work on an internal project honoring the 10th anniversary of 9/11, I was excited, but I also felt some trepidation. 9/11 is my generation’s JFK assassination. We all remember where we were. I was in my college dorm room with my two roommates, watching in shocked silence as horrible events unfolded on a tiny, 13 inch television screen. How would it make me feel to revisit the tragedy of that day?

As I began to wade through mountains of research, YouTube videos of the towers collapsing, helicopter footage shot by the NYPD, audio recordings of phone calls from trapped and frightened victims, and obituaries of the almost 3,000 people who were killed, I began to better understand the enormity of what had been lost that day. A death toll is just a number. It’s not a mother, uncle, best friend, or sister.

In the end, we decided to remember individuals, ordinary people who died on 9/11. I happened across an online newsletter organized by Arnie Korotkin. If it has to do with 9/11, he’s probably in the know. I sent him an email asking if the people on his mailing list might be interested in sharing memories and photos about the person they had lost. He thought they might be, and he forwarded my request to the thousands of contacts on his list. I started getting emails and phone calls from 9/11 family members. They’re a tight knit and determined group, these 9/11 families. They’ve lost so much, but many of them have turned tragedy into hope through scholarship funds or foundations to help raise money for causes they care deeply about.

The people that contacted me believe hope can flourish even among the ruins of devastation. Ever since that fateful day, they’ve been a force for change in our nation and world. Their stories have saddened me and inspired me at the same time. I hope others who watch our video also feel called to action.

It’s the least we can do to remember the 2,996 people who were killed ten years ago.

It’s Almost Time! DSE 2011!

It’s February so that means it’s time for Blue Pony to hit the road and travel to the Digital Signage Expo in Las Vegas! DSE is being held at the Las Vegas Convention Center February 23-24, 2011. Our team can’t wait to exhibit and spend some quality time with current and future partners. Come visit our booth C14 in the Content Pavilion to see what we’ve been up to and meet Nathan Grepke, Travis Nichols, and Jeff Dougherty. If you need to register yet, contact us for free passes to the show floor. We look forward to seeing you there!

DSE Content Pavilion Presentation
Blue Pony also has the privilege to give a presentation on digital signage content. Speaking will be Jeff Dougherty, Director of Business Development. Jeff joined Blue Pony in October 2010 with extensive experience in corporate branding and marketing for trade shows and events. Blue Pony has been creating content for the digital signage industry and an exhibitor at DSE since 2006.

Topic: “Hitting The Target”
Description: The key to effective digital signage content is identifying and hitting your target: objective, audience, and location. Once these variables are identified keep the message clear, simple, and attractive. Targeted messages lead to measurable objectives and investments.
Times: Wednesday, February 23rd 10:45am – 11:15am
Thursday, February 24th 11:30am – 12:00pm

LDI 2010 Recap

LDI (Lighting Dimensions International) 2010 was, in a word, awesome!  Blue Pony has serious roots in this industry, being a sister company to Apollo Design Technology.  Talking with Lighting Designers and Production companies for three days was just another reminder . . .  everyone is using digital content.  The consistent request was to bring back and increase our stock content library and to assist corporate clients with custom content, and we will deliver.  One t-shirt summed it up best when dealing with the rock and roll crowd: “life is a freak show, we just do the lighting.”

Blue Pony just does the visual media design and we love it. :-)

Check out the show demo below!

Blue Pony showcase of our latest work.

Digital Signage Expo

Blue Pony is eagerly anticipating Digital Signage Expo 2009, February 24-26th, in Las Vegas.  We’d love to see you all there.  If your interested in attending please contact us for tickets to the show.  Stop by and visit with us at booth 1645.

www.digitalsignageexpo.net

LDI 08 a great success!

Thank you to all who visited our booth at LDI 08 in Las Vegas!  It was great meeting you and we look forward to the opportunity to provide you with captivating content.  We hope you enjoyed the portfolio DVD and took advantage of the coupon for $20 free content off our stock website.  If you did not receive a disc please contact us and we will mail one to you.

Great excitement resulted this year in the launch of our new custom and stock website as well as our new client preview page.  The custom site showcases numerous projects and the stock site allows you to download clips individually for immediate use.  The client preview page is a great resource for communicating with our design team and selling our creative service as a value added benefit to your clients.  The site can be branded with your company logo and secured with unique usernames and passwords to protect and organize all of your company’s projects.  This allows your clients to get amazing content from your company with us behind the scenes doing the work.

Give us a call today to learn more and get a personal tour of these great new tools! Call 260.969.1020 or email us at sales@bluepony.com

Exhibiting at LDI October 24-26, 2008

Blue Pony will be exhibiting at LDI 2008 in Las Vegas. LDI is the world’s foremost marketplace for live entertainment technologies. We’ll be showcasing examples of our stock and custom animations at booth 1142. Blue Pony is also producing a video montage of honorees and winners for the ESTA Rock Our World Awards, held October 23rd at the Annual ESTA dinner at Harrah’s. The awards recognize groundbreaking achievement by ESTA Members in new products, product applications, or projects.