Digital Media Production
Barco, DWP Live, and Blue Pony teamed up to provide a projection tribute to the CinemaCon crowd. With an impressive array of Barco projectors, skill and precision of technology and mapping, and stunning content, the building facade was transformed Cinema Style!
2013 CinemaCon Barco Belgium Beer Bash Projection Mapping – Caesars Palace from Blue Pony – Visual Media Design on Vimeo.
Blue Pony Digital Signage at Vera Bradley Outlet Sale!
http://www.indianasnewscenter.com/news/local/Shoppers-From-All-50-States–Several-Foreign-Countries-Visit-Fort-Wayne-For-Vera-Bradley-Outlet-Sale-202198951.html
If you didn’t see these Blue Pony Shoes at Exhibitor 2013, you missed our booth. But, you’re in luck! You can still contact our account executives at sales@bluepony.com for your customized content creation.
I am groomed & ready for Exhibitor2013! Don’t forget to stop by booth #1735 to visit the Ponies!
Our pony is on the way to Vegas.
Be sure to come and see her at Exhibitor 2013 in booth #1735.
Now this is PONY POWER!
Has anyone ever been in a room full of ponies who have been enjoying 5-hour Energy Drinks? Talk about a fun… Busy getting ready for Trade Shows plus meeting deadlines.
GO! GO! GO!
We’ll be back in the saddle, headed to Las Vegas in March for 2013 Exhibitor Show. You won’t want to miss seeing the Ponies at booth #1735. Let us show you how we can help you with some of our new and exciting technology. For your FREE pass into Exhibitor, send kdavis@bluepony.com an email request and we will send you a code to get registered.
Cummins Marine Interactive Video for WorkBoat Show 2012 from Blue Pony – Visual Media Design on Vimeo.
When Blue Pony was tasked with creating a campaign for Cummins Marine and their booth at the 2012 WorkBoat Show, we had to create a unifying design across multiple platforms. We created four videos, accessed through large touchscreen monitors, three informative animations for the iPad, and one animated video exposing the inner workings of a Cummins engine. Working on different devices meant that we had to pay attention to get our resolutions exactly correct while staying aware of what the other designers were doing. If one of us created a piece that didn’t fit in with the others, it would stand out in a bad way once the device was installed in the booth.
On a project like this, it’s important to always remember the purpose of the piece you’re creating. In this case, the videos needed to convey basic information about Cummins engines, the history of the company and some very specific details about specific models. However, this was to be located at a trade show, a place filled to the brim with distractions. That’s why the videos also needed to be engaging and eye-catching. Following the guidelines set in place by Cummins for their brand, we were able to create a general look that worked well with each piece and tied them all together. In the end, each video stood on it’s own, but was also obviously a part of the larger whole.
Click on the thumbnails below to see how the videos we created were used on location in the Cummins booth at the show.
When Apollo Design Technology said they wanted an animated, funny, and festive Christmas card for 2012, I didn’t have to look much further for inspiration than “A Christmas Story.” The classic film strikes a chord (particularly with us Hoosiers) and is made almost entirely of scenes that feel ripe for easy parody.
Trying to include all 60+ employees in a single video, however, took a bit more work! Luckily, I knew from the beginning that I’d get to incorporate photos of each employee with a retro cartoon character design with the animation. This gave me the flexibility to fit more folks into each shot with much more ease than if we were using live action video. That said though, I wondered how many people could I really squeeze into a vintage Oldsmobile? (Answer: 8!)
We got the company actors to totally ham it up, which was perfect. They were willing to fake getting their mouth washed out with soap, run from imaginary bullies, stick their tongues to non-existent poles, and pretend to “shoot their eye out.” With the digital photos in hand, I could isolate their heads and paste them onto the original cartoony bodies I had drawn in Photoshop. Those figures could then be imported into After Effects, where digitally created scenes awaited animation.
As with most animation projects, I feel that there’s still room to do more. But Christmas presented a hard deadline for us and the card had to be completed. Maybe next year we’ll go a different direction or push it even further. Hopefully, though, this year everyone got a kick out of our loving parody!
You can watch previous Apollo holiday cards created by Blue Pony from 2011, 2010, and 2009. Plus, check out our own card from this year! Season’s Greetings!
Leisurely driving through town to scope out holiday light displays is a long-standing tradition in my family, and over the years I have seen some jaw-dropping decorations. But I hadn’t seen anyone combine the flexibility of 3D projection mapping with their Christmas lights until just recently. Youtube user camman475 has put together a holiday production that is sure to one-up (or perhaps annoy) the neighbors.
Spotlighting the Grinch in 2010, last year he went even further, bringing together synchronized music with family videos and special effects. When the architectural details of the house are highlighted, it gives the effect of hanging traditional strings of holiday lights, but without the danger of falling off a ladder or the irritation of decorating during inclement weather.
Here’s hoping he posts a video of his display for this year soon! The increase in scope between 2010 and 2011 suggests that 2012 will blow them both out of the water.
What’s your opinion? Do you prefer more understated and traditional holiday decorations? Or are you a fan of these (increasingly common) lavishly synchronized displays?
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