All posts in “Everything”

How Content Affects Communication and Engages Consumers

It’s no surprise we’re in a technology boom. In 1997, only 18% of American households had computers. In 2014, that number has jumped to over 75%. Computers are getting smaller, phones and tablets are getting larger. Ironically, each of these devices practically operates and function the same. But, they are all great means to better and faster communication.


It’s important to keep up with technology in the business world.

As we have all adapted to fast paced technology, so has the way we have adapted to communication at home and in the work place through email, text messages, instant messages, social media viral videos, blogs, online newsletters, search engines and more. Playdates are just a click away. Videos can be shot, edited and published all on one device. There are endless opportunities and resources to communication.

Now that we have access to just about anything within seconds, consumer attention spans have decreased significantly. With so many programs and apps pulled up on our devices, we bounce from one to the other without even realizing. The ads, apps, programs and websites that are the most ascetically pleasing to the eye are the ones we get addicted or sucked into the most.


People need an engaging, visual presentation to keep them interested.

Have you ever sat in a presentation with zero visual aids and completely spaced out the entire time?  Sure, the presenter knew what they were talking about, but nothing except a brochure was provided.


This presenter is keeping his audience involved with nice visual aids.

Had the presenter used at least some sort of visual presentation or example to share, it would have brought a little more life and engagement into the meeting. Whether it’s advertising or marketing to consumers or a corporate event or presentation, your message is certainly important, but the way it’s conveyed and delivered visually is key.

Check out these examples of proof where Blue Pony has successfully created content to impact client and consumer communication.

Visit our website portfolio for more examples:

Give Blue Pony a call so we can help you make an impact on your next presentation because it is apparent that good content IS in fact KING!


EvanFeaturedEvan Figg is an Account Executive at Blue Pony


Land Of The Free!

Land Of The Free!








Home Of The Brave!

Home Of The Brave!








So Proud To Be An American!

So Proud To Be An American!

Lighting Lights

We’re currently working on a fun video shoot and marketing initiative for a company new line of LED lights. Here’s a few shots from the video shoot. We had a lot of fun with it and have a ton of great footage to dig through. More images and video to come!
UV Painted Continue Reading…

Toe-mato, Tuh-mato

A bumper crop of varieties

A bumper crop of varieties

The Amazing Tomato

In honor of the bountiful harvest most people here in Indiana are enjoying in their backyard gardens right now, here are some fun facts about tomatoes.  Thanks to Wikipedia, which is of course, the authority on all things tomato.

The tomato is possibly one of the world’s most versatile and misunderstood fruits.  Yes, we said fruit,  since it contains the ovary and seeds of the tomato plant.

The tomato is a member of the nightshade family.  Plants in this family include potatoes, eggplants, chili peppers and bell peppers.  Some varieties, like the deadly nightshade and the bittersweet nightshade, are highly poisonous. Thankfully, tomatoes aren’t.

The Bittersweet nightshade's berries look like tiny tomatoes.

The Bittersweet Nightshade’s berries look like tiny tomatoes.


Tomatoes are bad for you?

For many hundreds of years the British and their colonist cousins across the pond thought tomatoes were bad for you.  Meanwhile, the Italians and Spaniards were happily munching on them with no ill effect.

Plymouth Village was a tomato free zone.

Plymouth Village was a tomato free zone.


The Golden Apple

The tomato’s native habitat is the South American Andes, but it was first eaten in Mexico starting at around 500 BC.  After the Spanish colonization of the Americas, tomatoes spread worldwide.

The first tomatoes brought to Europe were yellow and were called Golden apples, or love apples.  The Italian word for tomato is still pomodoro, which means apple of gold.

Golden Goodness

Golden Goodness


Bonjourno Italia!

The earliest European tomato recipe was published in Naples in 1692.  Thus began Italy’s love affair with the tomato.  We’re not sure what they ate before that!

Caesar never got to taste the sweet, juicy goodness of a tomato topped pizza.

It’s theorized that the fall of ancient Rome had something to do with the shocking lack of tomatoes.


Tomatoes Everywhere!

Tomatoes come in thousands of varieties including slicing, beefsteak, plum, cherry, grape, Campari, heirloom, and many more.  Tomatoes are packed with nutrients including lycopene, one of the most powerful antioxidants.  They also contain vitamin A and Vitamin C.

The heaviest tomato ever weighted in at just over 7 pounds.  That’s alot of salsa, and those are some amazing facts about the tomato!

This is not the world's biggest tomato.

This is not the world’s biggest tomato.

TalithaFeaturedTalitha Benner
is a Designer at Blue Pony


 I have been at Blue Pony for over two years now. It is hard to believe time has gone by so quickly. Working for a company as unique as Blue Pony is an exciting adventure. In one word, I can sum up why Blue Pony is successful:



Continue Reading…

Viking Chess

As a designer here at Blue Pony, and a digital artist in my free time, I spend a good chunk of my life looking at a computer screen.  I love the what I do, but sometimes I feel as though my health and sanity would benefit from being outdoors more often. I’ve always had plenty of outdoor interests, such as golf, frisbee, and lawn games, but this summer I discovered a new lawn game that has proven to be more than just an interest. It’s been my favorite summer activity, hands down. The name of the game is Viking Chess. Never heard of it? That’s probably because it’s more commonly referred to as Kubb (pronounced koob). Still nothing? Well let me take this opportunity to share with you perhaps the most fun lawn game of all time…

Continue Reading…

Blue Pony enjoys Wise Guys Ice

Our team had the honor of trying Wise Guys Ice yesterday thanks to recycle money.

What a great idea to give back for recycling efforts.

Thanks Joel & Keersten!1270305_732015470147768_444181613_o