The ten-year anniversary of 9/11 is upon us. This day was a moment in time many of us will never forget. We at Blue Pony have created a video in memory of the loved ones who were lost and in honor of those brave souls who served on that tragic day.

During the production of this video, our team shifted through many emotions as we looked at some of the personal details of this tragedy. We remember many details surrounding those catastophic moments. Feel free to share with us your memories of this tragic day in American history.

Here is our tribute to all those affected.

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The Designers at Blue Pony have put their heads together to come up with the first of many “How To’s” with Abe Lincoln. We wanted something that we could share with our friends, family, and clients to give them a good laugh. To share the video use the link below and don’t forget to follow Blue Pony for upcoming “How To’s” with Abe Lincoln.

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3D mapping is a growing technology used in a variety of applications. It involves projecting an animation or image onto a 3D surface. Blue Pony, in collaboration with A&V Company and Sweetwater Sound, completed a project last month involving this exciting technology for Premier Healthcare’s annual conference. The project took 8 weeks to complete with many hours of brainstorming, recording, animating, and programming. All team members took part in a weekly conference call to discuss ideas and present the status of their progress.

Initial meetings involved discussing the message, style, and visual ideas with Premier in order to meet their objective for the video. Sweetwater Sound wrote original song lyrics and instrumentation, and produced the record. A&V Company was the production company in charge of stage set-up and equipment installation and selection. Blue Pony coordinated all efforts and designed the visuals. This included conceptual development, illustrated storyboards, 2D and 3D animation techniques and video assembly. The completed video was then projected and mapped onto 3 dimensional stage walls. Blue Pony thoroughly enjoyed working on this project and having a team member on-site to see the video come to life at the conference. To learn more about this project and 3D projection mapping contact one of our team members today.

Premier Healthcare Conference from Blue Pony Motion Design on Vimeo.

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When Projection Presentation Technologies came to us with an idea for the American Association of Pediatrics Annual Conference intro animation, they told us they wanted to do something different.  Little did we know that “different” would evolve into perhaps the most complex animation we’ve ever created here at Blue Pony.  As designers we’re always challenging ourselves to learn new techniques and to push the limits of our creative abilities.  When the story idea was described, a baby who finds a tiny pine cone in the Redwood Forest and then grows throughout the years along with the tree, we knew we’d need to take a different approach to find a way to make his dream come to life.

We started with static storyboards and then moved to animatics (a moving storyboard) to work out camera angles and timing.   After several rounds of revisions we had a solid concept that the client was excited about.

Now we just needed to figure out what kind of technique to use.  Usually, we create content using existing assets like stock photography and design elements.  Due to the complexity of the story and the need for our little baby to age throughout the animation, we decided to create all the elements ourselves.  We hand drew everything, from the forest backgrounds to the baby.  Then we imported the drawings into AfterEffects and created puppets that could be key frame animated.  It was a time consuming and detailed process, but it was worth it.  Creating everything ourselves allowed us to dream big.

When we had completed the animation, we added in music and sound effects to complete the effect.  The clients loved the finished product and we were excited to have been able to work on a project that allowed us to flex our creative muscles.

American Association of Pediatrics from Blue Pony Motion Design.

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