Is Dayparting for You?

Should dayparting be a part of your digital signage deployment?

Dayparting is something that television and radio have been practicing for years, so why doesn’t digital signage always take the extra time to daypart as they do? What is dayparting? Dayparting is the act of scheduling specific ads to play at a specific time, to target a specific audience. For example, a coffee shop ad is much more appropriate in the morning whereas a Happy Hour ad would be much more effective later in the day. We have been encouraging our Digital Signage clients to use dayparting if it is relevant for their deployment and Media Signage gives us the tools to do so. The Media Signage software enables you to create complex campaigns, do advanced campaign scheduling, dayparting, and has many other great features. To learn more about dayparting or the Media Signage Software please contact Blue Pony.

Print PDF