Blue Pony understands that content is the most important factor for the long-term success of your digital signage network. We produce quality, attention grabbing messages for digital signage.
Our staff often receives the question if we can repurpose a customer’s TV commercial or other promotional collateral. While these medias can be highly effective in broadcast and print mediums, digital signage is a different animal.
TV viewers are sitting in the comfort of their home settling in to watch their favorite show. They are actively engaged with the TV. Digital Signage viewers are all out of home. They are on the go with their attention pulled in multiple different ways: walking, driving, shopping, dining, talking, waiting impatiently, etc. They are in a different frame of mind and very few will take time out of their busy schedule to watch a 30 second commercial in a storefront window.
We believe Frank Kenna, President and CEO of The Marlin Company, said it very well when he said, “The main objective with this, and any DS (Digital Signage) system, is to always make it engaging for the viewer … whether you have time to administer it or not. Because when viewers start realizing that you have lame or repetitive content on your system, the readership will rapidly drop off. And once that happens, it’s difficult to get them back.”
Blue Pony understands the key variables necessary to create effective digital signage content. Not only must the ad be well designed and attractive it must also consider the following:
- Target demographic: Whom are you trying to reach?
- Screen location: What environment are the viewers in?
- Screen size/distance: How far away are the viewers from the screen?
- Dwell time: How much time do you have to attract the viewer?
- Defined objective: What do you want to accomplish with the ad?
Our talented staff evaluates all of these variables and combines it with cinema quality animation to develop effective ads for digital signage. The design team works with your company’s brand to make sure this new medium coincides with all your other initiatives.
We also help source appropriate imagery to relay your message and write copy to make sure your objective is clear. After the ad is designed and produced our technical knowledge and expertise of digital signage software will guarantee your ads are formatted to the proper resolution and output. Contact us for more information.
Want to learn more about effective digital signage? Call us at 260.969.1020 or email sales@bluepony.com
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