MOSAIC ERP Campaign

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Client

Masterbrand Cabinets

Credits

Design: Blue Pony

Design Brief

The goal with this project was to develop a unified look and campaign for the launch of MasterBrand Cabinet’s new enterprise resource planning system. This was a company-wide initiative involving many different departments and individuals and we wanted the logo to show that. The driving concept was many parts coming together as a unified whole.

Process

The process began with client meetings and sketching. Below are a few that made it towards the final cut. Once a design was selected, we started the layout process and explored color options.

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Solution

The final design incorporated a sort of modern patchwork quality, highlighting the many parts of the organization and many forms of data, coming together to work as one.

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The runner-up:

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Blue Pony Brand Refresh

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Clients

Blue Pony

Credits

Design: Blue Pony

Design Brief

They say the only thing constant is change. And we’ve seen a lot of that through the 10 year journey of Blue Pony. Over the years we’ve become an established and well known design house in many different industries. Our brand and somewhat quirky name has become a well recognized and trusted presence in the design world. Our goal was to retain that recognition and familiarity while bringing a fresh look and more updated style to better reflect who we are today. This redesign focused on bold simplicity, and bringing all elements of our brand into a single cohesive look.

Process

A journey from Pony past, to Pony present.

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Solution

Our new look fits us well, and we’re excited to continue our growth and collaboration as a creative powerhouse!

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Suburban Bethlehem Church – Brand Design

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Clients

Suburban Bethlehem Church

Credits

Design: Blue Pony

Design Brief

Suburban Bethlehem Lutheran Church approached Blue Pony with the goal of helping them break down the wall of discomfort people sometimes feel when attending a new church for the first time. We listened closely to their goals and desires and worked with their ministry team to develop a new logo, mission statement, and all new outreach collateral. They were thrilled with the results! We’ve established an ongoing relationship with their team and are continuing to work with them on ways to advance their mission of outreach.

Solution

Below are some examples of how we carried the new design throughout various mediums; from a website splash page, to stationary and church bulletins.

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Wave Cradle – Logo & Ad Campaign

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Clients

Wave Cradle

Credits

Design: Blue Pony

Design Brief

The WaveCradle is an innovative iPhone stand that allows for hands-free use with the added bonus of enhancing audio levels without the use of electricity. The product and brand style was designed to align closely with Apple’s product line and compliment the iPhone.

Solution

We designed and implemented the brand identity across all marketing materials. From the logo, to on-screen graphics and video production, Blue Pony brought the brand to life.

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Masterbrand Safety Campaign

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Clients

Masterbrand Cabinets

Credits

Design: Blue Pony

Design Brief

MasterBrand Cabinets, a leading manufacturer of cabinets in North America, approached Blue Pony with the task of branding and launching their new company wide safety awareness campaign.

Process

The logo process began with gathering inspiration from various industries. Everything from the markings used in lumber grading, to safety labels and warnings were taken into consideration. Our goal was to give the logo a safety theme, without being overly literal. The logo also needed to fit into MasterBrand’s existing brand standards and color palette.

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Solution

The final outcome was a huge success in helping the client launch their new safety initiative across multiple locations nationwide. Everything from stationary design, t-shirts, posters, and video production were incorporated to make this project a success both for MasterBrand and Blue Pony.

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