Around the same time of the MasterBrand National Sales Meeting, Deluxe, a banking and financial institution consultation company, partners with Blue Pony every year for the content needs of their national sales meeting, Deluxe Exchange. This year the meeting was held in Boca Raton, FL and took on colorful graphics, projected animations, and new technology to show off all the exciting new plans Deluxe has for 2016.
Deluxe Exchange 2016 was comprised of two main content settings: the general session and the Design Lab. The general session was made up of an introductory video, animations for speakers walking on stage, and looping animations for when guests enter and exit the ballroom.
The Design Lab is an interactive experience where guests explore each of four pillars that represent the life cycle of customer relationship: Acquire, Onboard, Engage, and Operate. This area had a service desk in the center of the room, often called the “genius bar,” where guests could start their journey through the pillars. Blue Pony created content to be played around the room on hanging monitors, a central video over the genius bar, seamless animated projections for the walls which correspond to the theme of each pillar, as well as designing stencils for spotlights, called gobos, to be projected on the walls during the event.
- 96% of attendees said the conference met or exceeded their expectations.
- 100% of attendees said the content was “good” or “fantastic”
- 95% would recommend DX to a friend or colleague
The event looked fantastic and the guests in attendance were excited and engaged in all the technology and new ideas available to them. Deluxe Exchange proved once again to be a successful and positive experience for all who attended.