Recently I took advantage of the opportunity to experiment with the (still relatively) new video layers in Adobe Photoshop.
Click to see the animation process
Drumroll please! Blue Pony designed an animated TV commercial for UpgradeNow.Org, the first project Blue Pony has created for television broadcasting. One of Blue Pony’s designers used text-driven animation to create clean, simple, and energetic commercials. Here you will find three 10-second commercials promoting healthier habits by UpgradeNow.Org.
Animation is such a dynamic tool in advertising because it can build a brand. This is an example of text-driven animation which really means we integrated text, logos or pictures, audio, and content. The key is making sure all of those components communicate the exact message you want your customers to hear.