Lyle Bunn has recently published the in-depth whitepaper on Dynamic Pace-based Media Analytics. See what the expert has to say regarding the planning and validation of digital place-based media effectiveness.
Cache Creek Casino Promos
November 21, 2011 By 15 Comments
Blue Pony has created several digitally enhanced promotions and advertisements for the Cache Creek Casino in northern California, near the Sacramento and the bay area.
Each ad clearly displayed the week’s or month’s special winnings and prizes and was put on display around the casino floor. The digital signage caught guest’s attention and attracted them to the games and tables that offered the week’s largest prize offerings. Overall, the content was a fun, appropriate, and effective way to communicate to the casino’s guests the directed message.
To find out how Blue Pony can communicate your message to your audience, contact us at info@bluepony.com!
Customized Interface for the Super Dentists
November 18, 2011 By 2 Comments
The Super Dentists, located in San Diego County, California came to Blue Pony with a large request. They desired to create a digital interface that would incorporate their entire practice and initiatives. The Super Dentists are a pediatric dentist and orthodontist, serving both children and adult. They have created a denistry practice that is a child’s dreamland. Walking into the office takes you into one of two worlds: a fairy dreamland and utopian outerspace. The office has video games, a dress-up station, games, videos for guests. The Super Dentists are also visable inthe social media world via Twitter, Facebook, and through their own blog.
In order to tie all of these features together, Blue Pony built a customized interface with four main sections. The largest section plays The Super Denists videos from YouTube and other video coverage. Another section features reviews written by their patients and guests. A third section loops The Super Dentists’ three social media sites: Facebook posts and comments, Twitter activity, and their personal blog posts. Lastly, there is a section of the interface that showcases before and after pictures of patients smiles to make the interface more personal.
The content was displayed on the two main screens in their lobby to meet and greet guests, and provide digital content for patients as they wait for their appointments.
The overall goal for the project was to increase patients’ awareness of all the mediums of social media The Super Dentists is involved in, to promote their fun and playful environment, and inform patients of events and ways The Super Dentists are involved in their community. The interface was meant to communicate and educate exactly who the The Super Dentists are and how they are working to serve their patients in the best possible way.
There are a lot of individual pieces working together in this project. Blue Pony worked hard to find the best way to blend the many functions into one, seamless interface. The client was more than pleased with the end product. They were impressed by the way Blue Pony was able to incorporate all of their wants and ideas into a project that compliments their brand and personality.
Check them out on the web.
