All posts in “Interactive Media”

Sometimes it IS all fun and games!

Last week, Blue Pony was in Las Vegas at the 2015 EventTech Conference. We built a custom game for the show, utilizing Microsoft Kinect technology.

The game lets players use their hands to catch falling casino chips, preventing them from falling off the screen. As the 30 second game session continues, the chips begin to fall faster, increasing the difficulty. Each of the four chip types have different values, which encourages the player to think fast and develop a strategy if they want to earn a spot on the scoreboard.

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ROI for your APP

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Although we work on a variety of different types of projects for our clients, there is one type that always ranks in our favorites: the interactive application.

Apps are so much fun for us to build, largely because there is an inherent excitement in putting the power of navigation literally at the user’s fingertips. The opportunity to design at touch interface gives us freedom to really think outside the box and indulge in technology that makes us feel as cool as the NASA crew.

So let’s imagine that you want to turn your product portfolio, sales process, or marketing collateral into an engaging interactive experience. Of course you want those cutting-edge features: every bell, all the whistles, and maybe even the kitchen sink, now that you think about it. However, that impressive sort of app represents such a large portion of your marketing budget that is seems too cost prohibitive.

But creating solutions that balance features and budgets is what we do every day! It is our commitment to you to be budget obedient while providing a great end product and smooth design process. So over the years, we’ve learned a few strategies that can help making a full-featured app more cost effective.

Consider this: Your marketing team wants an interactive app for that big trade show coming up. You want the app to make a big impact on the potential clients at the expo, but the price tag on those standout features makes your budget cringe in fear.

How can you afford the expense of the high-end interfaces that will set you apart from the crowd when you’re only going to use the app once? That’s when you have to think beyond the exhibition! While launching an application at a trade show is a great start, since the publicity is good for both clients and employees, you don’t want to only use it once when it took so much time, effort, and moolah to create! After all, you want to see a return on your investment, right?

That’s what we mean when we say we want to give you your ROI on your APP.

Instead of thinking of this app as an one-time-only blowout, we’ll work with you to conceive an app that will not only wow your clients, but will benefit your sales staff in their jobs every day. Once we can incorporate the needs of several departments, you’ll find that your blockbuster application has become a long-term investment for multiple branches of the company. And the more mileage you can get out of your app, the more flexible your budget can be.

By focusing on an app that can be utilized for an extended period of time by many employees, you can better assemble a budget that will provide for the top-of-the-line features you want to make an impact on your clientele.

You can have the groundbreaking app you’ve been wishing for! And we’ll help you get it.

Check out some of our recent interactive projects here.

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