All posts in “Project Showcase”

Stage being built on set

Stage being assembled

Part of the stage that Nathan Grepke from Blue Pony built. Still more to go up. Can’t wait to see the final. Just another thing to add to the Blue Pony “Can Do” list!

Feeding Time

 

The Ponies had a breakfast carry-in today. Wow… it has to be nap time now!Blue Pony Feeding Time

Feeding Time??

Feeding TimeBlue Pony Team working through their lunch to meet deadlines. Dedication is the key to a stable stable… GO PONY POWER!!

Blue Pony… Work or Play?

Blue Pony is hard at WORK today PLAYING poker. Really... Blue Pony on a video shoot for client.

Blue Pony is hard at WORK today PLAYING poker. Really… Blue Pony is on a video shoot for client. Just one of the many talents of the Ponies!

Cummins Marine WorkBoat Show Campaign

Cummins Marine Interactive Video for WorkBoat Show 2012 from Blue Pony – Visual Media Design on Vimeo.

When Blue Pony was tasked with creating a campaign for Cummins Marine and their booth at the 2012 WorkBoat Show, we had to create a unifying design across multiple platforms. We created four videos, accessed through large touchscreen monitors, three informative animations for the iPad, and one animated video exposing the inner workings of a Cummins engine. Working on different devices meant that we had to pay attention to get our resolutions exactly correct while staying aware of what the other designers were doing. If one of us created a piece that didn’t fit in with the others, it would stand out in a bad way once the device was installed in the booth.

On a project like this, it’s important to always remember the purpose of the piece you’re creating. In this case, the videos needed to convey basic information about Cummins engines, the history of the company and some very specific details about specific models. However, this was to be located at a trade show, a place filled to the brim with distractions. That’s why the videos also needed to be engaging and eye-catching. Following the guidelines set in place by Cummins for their brand, we were able to create a general look that worked well with each piece and tied them all together. In the end, each video stood on it’s own, but was also obviously a part of the larger whole.

Click on the thumbnails below to see how the videos we created were used on location in the Cummins booth at the show.

Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony Cummins Marine by Blue Pony

A Holiday Classic

When Apollo Design Technology said they wanted an animated, funny, and festive Christmas card for 2012, I didn’t have to look much further for inspiration than “A Christmas Story.” The classic film strikes a chord (particularly with us Hoosiers) and is made almost entirely of scenes that feel ripe for easy parody.

Trying to include all 60+ employees in a single video, however, took a bit more work! Luckily, I knew from the beginning that I’d get to incorporate photos of each employee with a retro cartoon character design with the animation. This gave me the flexibility to fit more folks into each shot with much more ease than if we were using live action video. That said though, I wondered how many people could I really squeeze into a vintage Oldsmobile? (Answer: 8!)

We got the company actors to totally ham it up, which was perfect. They were willing to fake getting their mouth washed out with soap, run from imaginary bullies, stick their tongues to non-existent poles, and pretend to “shoot their eye out.” With the digital photos in hand, I could isolate their heads and paste them onto the original cartoony bodies I had drawn in Photoshop. Those figures could then be imported into After Effects, where digitally created scenes awaited animation.

As with most animation projects, I feel that there’s still room to do more. But Christmas presented a hard deadline for us and the card had to be completed. Maybe next year we’ll go a different direction or push it even further. Hopefully, though, this year everyone got a kick out of our loving parody!

You can watch previous Apollo holiday cards created by Blue Pony from 2011, 2010, and 2009. Plus, check out our own card from this year! Season’s Greetings!