Check out these cool custom signs Blue Pony made for the NADP (National Atmospheric Deposition Program) 2015 Acid Rain Conference!
Projection mapping project still getting attention!
This was an exciting project that Blue Pony partnered with DWP and Barco for Caesar’s Palace projection mapping. Check it out!
When Blue Pony was tasked with creating a campaign for Cummins Marine and their booth at the 2012 WorkBoat Show, we had to create a unifying design across multiple platforms. We created four videos, accessed through large touchscreen monitors, three informative animations for the iPad, and one animated video exposing the inner workings of a Cummins engine. Working on different devices meant that we had to pay attention to get our resolutions exactly correct while staying aware of what the other designers were doing. If one of us created a piece that didn’t fit in with the others, it would stand out in a bad way once the device was installed in the booth.
On a project like this, it’s important to always remember the purpose of the piece you’re creating. In this case, the videos needed to convey basic information about Cummins engines, the history of the company and some very specific details about specific models. However, this was to be located at a trade show, a place filled to the brim with distractions. That’s why the videos also needed to be engaging and eye-catching. Following the guidelines set in place by Cummins for their brand, we were able to create a general look that worked well with each piece and tied them all together. In the end, each video stood on it’s own, but was also obviously a part of the larger whole.
Click on the thumbnails below to see how the videos we created were used on location in the Cummins booth at the show.
When Apollo Design Technology said they wanted an animated, funny, and festive Christmas card for 2012, I didn’t have to look much further for inspiration than “A Christmas Story.” The classic film strikes a chord (particularly with us Hoosiers) and is made almost entirely of scenes that feel ripe for easy parody.
Trying to include all 60+ employees in a single video, however, took a bit more work! Luckily, I knew from the beginning that I’d get to incorporate photos of each employee with a retro cartoon character design with the animation. This gave me the flexibility to fit more folks into each shot with much more ease than if we were using live action video. That said though, I wondered how many people could I really squeeze into a vintage Oldsmobile? (Answer: 8!)
We got the company actors to totally ham it up, which was perfect. They were willing to fake getting their mouth washed out with soap, run from imaginary bullies, stick their tongues to non-existent poles, and pretend to “shoot their eye out.” With the digital photos in hand, I could isolate their heads and paste them onto the original cartoony bodies I had drawn in Photoshop. Those figures could then be imported into After Effects, where digitally created scenes awaited animation.
As with most animation projects, I feel that there’s still room to do more. But Christmas presented a hard deadline for us and the card had to be completed. Maybe next year we’ll go a different direction or push it even further. Hopefully, though, this year everyone got a kick out of our loving parody!