Edwin Coe Spirits
We teamed up with the great Edwin Coe Spirits to assist them in an initial branding identity push and to help them differentiate themselves in a saturated market. We aimed to bring their values of excellence and craftsmanship to the forefront to create a sense of value around the brand.
THE CHALLENGE
Take a young, underdeveloped brand and expand its visual identity in hopes of increasing foot traffic and product sales.
THE PROCESS
We began by thoroughly exploring the unique qualities of ECS. This involved extensive research and listening to the founders, Joe and Kristin, share the story of their vision and the rich family history of distilling.
​
THE RESULT
After designing a foundation to build upon, we are continuing to experiment visually to try and develop a culture around ECS. Differentiation takes time, and like Rome, brands aren't built in a day. Cheers!
