Hill's Pet Nutrition
Hill’s is a world leader in pet nutrition and their one-of-a-kind science diet has propelled them to the forefront of the animal welfare. The annual Veterinary Meeting Expo (also known as VMX) is where leaders from all over the world come together to network and see what is new in the pet care industry.
THE CHALLENGE
Hill’s is a world leader in pet nutrition and their one-of-a-kind science diet has propelled them to the forefront of the animal welfare. The annual Veterinary Meeting Expo or VMX is where leaders from all over the world come together to network and see what is new in the pet care industry.
THE PROCESS
We collaborated with animal-loving 3D designers to create diverse four-legged pilots, each with unique planes and gestures to distinguish players. Inspired by Hill’s promo imagery, the planes capture the child-like imagination of adventuring with pets. The game features a course of floating islands, each with its own theme and environment, providing a fresh and exciting experience as players fly through and collect items.
THE RESULT
After months of development, testing, and optimizing, our game debuted front and center in the Hill's booth, quickly becoming a talking point and attracting a diverse crowd of attendees.
