If you're looking to increase conversions on your product pages, here's a beginner-friendly checklist to get you started:
Optimize the 'Buy Box'
• Make your "Add to Cart button prominent. Avoid competing elements around it.
• Add details about free shipping, free returns, or any warranties right below the CTA.
• Avoid placing "Buy Now, Pay Later" options on the product page, unless it's a high-ticket item.
Show off High-Quality Visuals
• Show multiple images with a clear carousel that users can easily click through. Include product shots from different angles and lifestyle images to help customers visualize the product in their life.
• If possible, add a 360-degree view or interactive feature, allowing users to "spin" the product.
• You could even add a quick product demo video in the carousel to give more context.
Clarity in Product Description
• Place only the essential details at the top.
• Use expandable sections for other information (e.g.dimensions, warranty) to keep the page tidy.
• Highlight how the product solves a problem or improves the customer's life.
Organize Reviews
Place the star rating and the number of reviews near the product title and price.
• Make the star rating clickable, taking users down to the review section.
• If possible, offer options to filter reviews by rating, keywords, or attributes.
Simplify Product Variants and Options
• Clearly label each color and size option.
• Make sure that selecting a variant updates the main product image and variant name in real-time.
• Add a visible link to a size guide if applicable, preferably as a modal pop-up so users stay on the page.
Add Trust-Building Elements
• If inventory is low, display a "Only X left in stock!" message in bold.
• Show how many people have the item in their cart, especially if the stock is limited.
• Display any "Satisfaction Guarantees" or quality assurances (e.g., 30-day returns) right below the "Add to Cart" button.
Test Page Layout
• Avoid a "false bottom" by showing a snippet of content below the main image and title.
• Include breadcrumbs that let users easily navigate back to category or search pages.
• Minimize distractions like wish lists or save icons to avoid competition with your main CTA.
Optimize for Mobile Experience
• Optimize images and videos for fast loading, especially on mobile.
• Make the "Add to Cart" button easy to reach without needing to scroll too far.
• Be cautious with overlays and pop-ups that interrupt the shopping experience on smaller screens.
User Testing and Feedback
• Use tools like heatmaps to understand where users are clicking most often and which sections they're ignoring to make future design tweaks.
• Ask for feedback post-purchase to understand what worked and what didn't in the shopping experience.
• Consider scoring your page on key usability metrics (e.g., load speed, clarity of information, ease of navigation) to identify potential improvements.
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