Building a website is the first step towards building a brighter future for your brand, but what happens once your site is up and running? Routine maintenance is critical for the health and safety of the website and for your brand itself.
Here are the key items website developers should routinely review every three months for effective website maintenance:
Weekly Website Maintenance Tasks
Update content for relevance (e.g., blog posts, news).
Review website analytics for traffic, bounce rates, and user behavior.
Check for broken links and fix them.
Verify website backups are working and accessible.
Update plugins, themes, and CMS for security and performance.Monitor and address website loading speed issues.
Test website functionality across different browsers and devices.
Backup your website.
Monthly Website Maintenance Tasks
Test and optimize SEO (keywords, meta descriptions, alt tags).
Analyze and generate website performance reports.
Review and clean up outdated content or pages.
Optimize images to improve loading speeds.
Test payment systems or e-commerce functionality (if applicable).
Check domain and hosting usage (e.g., storage, bandwidth).
Scan for security vulnerabilities and malware.
Review website accessibility (WCAG compliance).
Bi-Annual Website Maintenance Tasks
Conduct a full content audit and update or remove outdated information.
Test backup restoration to ensure backups are viable.
Evaluate overall website design and functionality for modernization.
Test all integrations (APIs, third-party tools).
Perform a complete SEO audit, including technical SEO factors.
Review user roles and permissions for accuracy.
Check for expired licenses (e.g., plugins, software, SSL).
Annual Website Maintenance Tasks
Renew domain name and SSL certificates.
Update website copyright information.
Perform a comprehensive review of the website’s goals and alignment with your business.
Review analytics for yearly trends and strategize improvements.
Perform full-load testing for server capacity.
Test disaster recovery processes and plans.
Check compliance with new legal regulations (e.g., GDPR, CCPA).
Evaluate and update your content strategy.
Perform a detailed competitor analysis for website enhancements.
These regular checks help ensure the site remains secure, fast, and user-friendly while keeping pace with SEO and business goals.
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